WooCommerce plugin · free version on WordPress.org

Every order is the start of the next sale.

CrossSell Mailer sends each customer a personal coupon after they buy, at the right moment and for the right product. Then it shows you how much you sold thanks to it.

  • Set up in 5 minutes
  • Built for GDPR
  • No per-email fees
Your store · Laura, this goes great with your order Sample email

Hi Laura, thanks for your order. We saved you 15% on this:

Premium socks
€12.00 €10.20
Buy now
Your personal code THANKS-7KQ2M9XA

New customers are expensive. A second order from an existing one costs almost nothing.

Right after buying is when a customer trusts your store the most. Most stores waste that moment with an order confirmation and nothing else.

CrossSell Mailer automates it: you choose which purchase triggers the rule, which product to promote and what discount to give. The plugin creates a unique coupon for that customer, emails it and tracks whether it gets used.

How it works

Three steps, then it runs on its own

  1. 1

    Create a rule

    "If they buy the T-shirt, offer 15% off the socks." Pick products, discount, expiry and minimum order.

  2. 2

    The customer gets a coupon

    A unique code that only works with their email, sent with your WooCommerce email template. One coupon per order and rule, never duplicates.

  3. 3

    You see what it sells

    The results panel counts coupons sent and redeemed, the redemption rate and the revenue of the orders that used them.

Free forever

The free version already does the job

One complete rule, no time limit, no sending limit. Try it with your best-selling product and look at the numbers.

Unique, secure coupons

Unguessable codes locked to the customer's email, with expiry, minimum spend and individual use.

Email editor with live preview

Variables for name, code, discount and expiry. Preview it and send yourself a test before going live.

Results panel

Sent, redeemed, redemption rate and attributed revenue. Know if it pays off without opening a spreadsheet.

One-click unsubscribe and checkout opt-out

An unsubscribe link in every email and an optional checkbox in both the classic and the block checkout.

Five languages

English, Spanish, German, French and Italian included.

Made for modern WooCommerce

Compatible with HPOS, Action Scheduler and the block checkout. Skips subscription renewals.

CrossSell Mailer Pro

Every repeat-purchase strategy, in one plugin

Unlimited rules, emails that sell on their own and reports that tell you which rule works and which doesn't.

Product cards with one-click coupon

Image, crossed-out price and discounted price. The "Buy now" button applies the coupon to the cart automatically.

Win back inactive customers

A coupon for customers who haven't ordered in N days. Checked every day, without you lifting a finger.

Reward reviews

When a verified buyer publishes a review, they get a thank-you coupon. More reviews, and another order.

Categories, delays and reminders

Trigger rules by category, send after N days (replenishment) and remind customers before an unused coupon expires.

Reports, clicks and UTM tags

7, 30 or 90 days: sent, clicks, redemptions and revenue per rule, with a daily chart and CSV export. UTM tags for Google Analytics.

Campaigns, segments and multilingual

Campaign dates, first-time or returning customers, a cap on coupons per order, and rules per language with WPML or Polylang.

Pro recipes

Start from a proven strategy

Each recipe creates the rule with the discount, timing, subject and copy already written. You only pick the products.

15%

Complementary product

Right after the purchase, a discount on something that goes with it.

10%

Replenishment

For consumables: a few days before it runs out, a discount to buy it again.

10%

Second purchase

Turn first-time buyers into regular customers.

20%

Black Friday

Only for orders placed that week: a strong, short-lived discount to come back.

15%

Win back inactive customers

Customers who haven't bought in 90 days get a reason to return.

10%

Review reward

A thank-you coupon when a verified buyer leaves a review.

Made in Europe

Marketing to your customers, respecting their data

Emails go out from your own store, without handing your customers' data to an outside platform. And the plugin includes what the GDPR asks for when you email offers to existing customers.

  • Opt-out checkbox at checkout, so customers decide from the start.
  • One-click unsubscribe in every email, plus the List-Unsubscribe header.
  • Data export and erasure built into the WordPress privacy tools.
  • Suggested text for your privacy policy.

Free or Pro

Feature Free Pro
Coupon rules1Unlimited
Unique coupons, editor, preview and test emailYesYes
Results panelYesPer rule and period
Unsubscribe, checkout opt-out and GDPR toolsYesYes
Ready-made recipes—Yes
Product cards and one-click coupon—Yes
Win-back and review rewards—Yes
Categories, delay in days, expiry reminder—Yes
Clicks, UTM tags and CSV export—Yes
WPML and Polylang—Yes
Automatic updates and supportWordPress.org forumYes, by email

Pricing

Simple yearly pricing

One licence key with updates and support. No fees per email or per customer.

Store

For one store

€39,99 / year

  • 1 site
  • All Pro features
  • 1 year of updates and support
Buy Store
Best value

Business

For several stores or languages

€59,99 / year

  • Up to 5 sites
  • All Pro features
  • Priority support
Buy Business

Monthly

€9,99 / month

  • 1 site
  • All Pro features
Buy Monthly

Renews every month or year, cancel anytime from your account. EU VAT calculated at checkout.

Frequently asked questions

Do I need a separate email marketing tool?

No. Emails are sent by your WooCommerce store with its template, just like the order confirmation. If you use an SMTP plugin, CrossSell Mailer uses it too.

Can someone use another customer's coupon?

No. Every code is random, single-use and locked to the email of the customer who received it.

Can I move from the free version to Pro without losing anything?

Yes. Pro uses the same rules, settings and statistics. When you activate it, the free version pauses itself to avoid conflicts.

How does the licence work?

You get a licence key by email and in My account. Paste it in Coupon Rules › Settings to turn on automatic updates. Moving to a new site? Deactivate the old one from My account and activate the new one.

What happens if I don't renew?

The plugin keeps working with all your rules. You just stop receiving updates and support.

Does it work with the block checkout and HPOS?

Yes, with both the classic and the block checkout, and with High-Performance Order Storage (HPOS).

My store is multilingual. Will it work?

Yes. Pro detects the order language with WPML or Polylang, translates the plugin's texts and lets you create one rule per language.

Your next order is already in your customer list

Install the free version, create your first rule and check the results panel next week.